Understand the difference between a logo and a usable brand identity system.
A logo is one identifier. A brand identity is the system that decides how the business should look and feel across many different places.
The core visual mark or wordmark used to identify the business.
Primary, secondary and supporting colours that create recognisable patterns.
Rules for headings, body copy, interfaces and campaign communication.
Photography, icons, layouts and graphic devices that connect different assets.
Guidance that helps the brand stay consistent when different people create content.
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